This is a practical and effective check-list for boosting your LinkedIn profile and engaging your target audience.
If you have not read Part 1 you can read it here What are 10 Easy Strategies to LinkedIn Authority? “Part 1“
Now that you have the foundation let’s cover the remaining 5 Strategies to LinkedIn Authority.
6: Start to Post Your Status Updates
To keep your engagement with your audience post regular updates related to the kind of impression you want to make. See yourself as an industry leader and expert. You can start by sharing news articles and the latest thinking in your field of expertise. Want to impress a potential client or prospect? Share completed projects or a case study of one of your current clients. Attach images, rather than relying on the snippet that a URL brings up.
TIP: Grab their attention. Inform and engage them. Add value and inspire them.
7: Use LinkedIn Publisher to Share Your Awesome Content
Another strategy is to use LinkedIn’s publisher platform. This is a great way to demonstrate your expertise and to connect with your audience. Write posts that are related to your expertise to have these posts seen and shared, liked and commented on. There is a trend I see that people often get better results from posting on LinkedIn than they get on a company blog or business website. With LinkedIn publisher you have the ability to have your message spread far and wide, giving you more exposure than a regular status update.
TIP: Do a Draft in a Word Doc then just copy and paste it to LinkedIn.
8: Join Groups Where Your Prospective Clients Hang Out
You have the ability to join relevant LinkedIn groups and actively contribute to the community. There have been a few changes in the last few years when it comes to groups, but they are still a great place to meet and connect with your prospects. Start by sharing posts, commenting on discussions, and starting a conversation. Engage with people when they respond. It is another way to demonstrate your expertise, helpfulness and experience, and it will often encourage people to want to learn more about who you really are.
TIP: You can Join up to 100 Groups.
9: Search and View Other LinkedIn Profiles
This is where human behaviour becomes a wonderful thing – when you go and look at someone’s profile, there is a good chance that they will look back at yours. When this happens you can then send a connections request. When you connect you can reach out and introduce yourself. This is one strategy that can be a start of a new relationship. First determine the type of people you want to be working with, then search for them and see their profiles. After a few days, just watch the notifications and connection requests come in.
TIP: Know Who your Ideal Client is. Do your Research First.
10: Form the Habit of Endorsing Your Connections Regularly
When you visit a connection’s profile and the skill endorsement request pops up, go ahead and endorse them. It’s a great way of showing respect and support for a colleague or contact. It leaves your name on the Skills section of their profile and it shows them you care – invaluable when it comes to leaving a good impression. This will also give you the opportunity to start to engage with them. This strategy has generated many new clients for me and my clients.
TIP: Consistency is the Key to Success.
BONUS: Make and Accept Connection Requests
Many people on LinkedIn wrongly assume that they are connected to all 450 million people that are on LinkedIn. They are not. You can only reach out to the people in your 1st, 2nd and 3rd degree network of connections. This is why having more 1st degree connections is important. The more people in 1st degree, the bigger access overall. So make sure you accept all relevant connection requests and do not be shy in making new ones of your own. You will notice that once your connections grow, so do your profile views.
Congratulations! Following these tips for a few minutes daily will increase your activity on LinkedIn and will get you found. As time goes on all of this will become second nature.
To start, pick one or two of the strategies to carry out each day. Focus on optimizing your profile. Begin to share valuable content. Comment and engage with your target audience through your news-feed and in groups. Show your value as a thought leader and industry expert. Your readers will appreciate your online contribution and engage with you more often.
Are you feeling overwhelmed? Unsure where to begin? Do you even have time to do this?
Don’t worry! You are not alone. This is why we do what we do. We take the overwhelm away from you having to do this by yourself.
To help you get started.
Download Our Free Report 3 STEPS TO LINKEDIN AUTHORITY” Click Here
No matter what stage of your business you are at, the art of success in business is to focus and to have a system to follow.
How do you stay focused? Do you have a system that you follow? I’d love to hear your thoughts in the Comments Section below!
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