I have a Quick question for you.
Do you ever stress about not having enough sales and clients?
If you are struggling to hit your income and don’t have a stream of consistent new leads coming in every week then you need to memorize this list.
If I knew this information that is in the following article when I first started in the business I would be making $100,000 per month instead of $100,000 per year.
1: Focus on your one thing. What is your single area of mastery? What is your Creative Genius?
The fastest way to kill any business is for the business owner get distracted by the noise of what is trendy in their field.
There are always new ideas and new things that come up the more you can stay focused on the task at hand the bigger success you will have.
I love this quote from Warren Buffett
“The difference between successful people and really successful people is that really successful people say no to almost everything.”
What is your creative genius?
What is the one thing that you do that you are the best at and love doing?
The more focused and clear you are on what it is that you do the easier it will be for you to get clients and thrive in your business.
I tell all my clients don’t be the best at with you do.
“BE THE ONLY ONE AT WHAT YOU DO“
Only you have the unique story and the background that you have there is no one like you in the entire world use your story to bring out your genius into the world and get paid for it.
That what comes the easiest to you. You should get paid the most for.
If you don’t know what is your creative genius and would like to discover what your “One thing” is, then click here to schedule a Call with us.
2: Your clients will buy their way out of something, not onto something
Another trap we fall into is that we feel like our product or service is the best in the world. The truth is nobody cares about our revolutionary 3 step formula or process for a better mouse trap.
Nobody cares about the process what they want is to stop worrying about money so they can sleep at night.
What is the problem you are solving?
What is the cost of not solving this problem?
How does this problem affect your client’s life?
Their finances? Their Relationship? Their Family?
The more deeply you understand the pain that your clients are in, the easier it will be for them to invest with you.
You need to shift your thinking from thinking that you are selling a product or service into thinking that you are selling a solution to a problem your client has.
When you understand the pain you are helping to your clients to escape you will start to realize that what you have to offer is priceless.
This is how you need to position yourself when you solve a specific problem for your clients not only will your competition become irrelevant your clients will start to seek your out and you will be able to command higher process for your service or product.
3: Create a system for attracting new clients.
In today’s environment, it is not enough to simply rely on word of mouth to grow your business.
It is difficult and unpredictable to rely on referrals.
To make $100,000+ per year in your business you need a system that works on a consistent basis, a system that creates a constant flow of new clients into your business.
Focus on creating simple yet predictable systems that can grow your business on a consistent basis.
One of our simplest yet most predictable systems is our LinkedIn Client Creation systems. It has three steps.
CREATE: Design and Create Clear and actionable plan.
OPTIMIZE: Optimize your LinkedIn Profile.
CONVERT: Convert your LinkedIn Connections into Client.
Having a system is simple. It’s predictable and often only has three to four steps.
You then Lather, Rinse & Repeat.
Because of this we NEVER have to worry where the next client is going to come from.
If you don’t have a system like this, we can help.
5: Seek out and Learn from the Best
When things are not working in your business you have 3 options on how to deal with it.
- Stick your head in the sand and live in denial. If you have watched The Profit on CNBC you have seen many examples of business owners doing exactly that.
- Start solving the problem by trial and error. This will always turn out to be the most expensive solution. Whatever you are facing the chances are that someone else has faced the same problem and already has a solution for it. You can tap into that experience and save yourself time and money.
- Find a coach and mentor that can help you resolve the problems you are facing. This is the best investment you can make working with a coach you will achieve results in a fraction of the time.
Working with a coach will not only accelerate your success it will also:
- Create a safe environment in which you can see yourself more clearly
- You will identify the gap between where you are and where you want to be
- Ask for more intentional thought, action and behavior changes than the client would have asked of him or herself
- Guide the building of the structure, accountability, and support necessary to ensure sustained commitment
Bonus: Prove to your clients you can actually help them by helping them.
This is a principle that needs to filter down to every conversation you have, every presentation you make and every ad you create.
In today’s business environment no one cares about your titles and certifications.
The ONLY thing that your clients care about is your ability to solve their problem. They are suffering. They want to STOP suffering. The question they have can you make that happen or not?
The fastest way to prove that you can help someone is to solve SOME of that problem for FREE.
When you connect with a potential client you should focus straight on their problem and give them some strategy for resolving it. Then you can explain to them how you can work with them.
This is called Results in Advance marketing. You simply won’t be asking them to blindly trust you. You don’t even have to ask them to believe you simply show them exactly how you fix what is causing their problem and then tell them how to get MORE help if they want it.
This is much easier than trying to impress them with your credentials, or an alphabet soup of letter behind your name.
Now go and create your clients.
No matter what stage of your business you are at, the art of success in business is to focus and to have a system to follow. How do you stay focused? And if you’re an entrepreneur do yo ahve a system that you follow? I’d love to hear your thoughts in the Comments section below!
PS: FOR SERIOUS PROFESSIONALS ONLY! If you want to get to $100,000+ per year in your business, book a call with us here.
We will jump on a call with you and lay out a plan for you to get from where you are now to 6 figures per year!
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